Tuesday, June 2, 2020
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WHY ATTEND?

LEARN. CONNECT. SUCCEED.

Sign up now for Search Engine Journal’s eSummit, an advanced virtual conference for SEO and digital marketing professionals. You’ll get actionable tips, insights, and inspiration from 18 awesome speakers. Learn the latest and greatest trends, topics, tactics, and strategies in SEO, PPC, social media, and content marketing.

SEJ eSummit: Virtual Conference
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Sponsorship

Our Sponsors

Does your business need leads? Does your brand need more exposure? Stand out by showcasing your products and services. 60+ percent of Search Engine Journal’s audience is made up of decision-makers – and the people who influence them. Reach them at the SEJ eSummit. Email [email protected] to learn about our sponsorship opportunities.

SEJ eSummit: Virtual ConferenceSEJ eSummit: Virtual ConferenceSEJ eSummit: Virtual ConferenceSEJ eSummit: Virtual Conference

Why Attend?

Learn the latest and greatest trends, topics, tactics, and strategies in SEO, PPC, social media, and content marketing.

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    Video Networking

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    Develop and grow connections with industry peers with similar interests to you, 1 on 1, via video.

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    Community Connection

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    Chat and collaborate with fellow attendees, speakers, sponsors, and more – all from the comfort of home.

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    No $$ Needed

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    A search marketing conference experience with no travel, food, or registration fees required? Yes! Just sign up and attend.

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    Virtual Expo Hall

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    Check out virtual booths, where you can learn about helpful products and services from sponsors and get special offers.

SPEAKERS

Hear from SEO stars

We’re thrilled to bring to you world class speakers like content master strategist Ann Handley of MarketingProfs, Martin Splitt from Google, Purna Virji of Microsoft, and industry veteran Jay Baer. Get ready to learn with the stars of SEO, paid search, social media, and content marketing!
Martin Splitt Technical Keynote

Martin Splitt

Developer Advocate, Google
Ann HandleyKeynote

Ann Handley

Chief Content Officer, MarketingProfs
Bill HuntKeynote

Bill Hunt

President, Back Azimuth Consulting
Jamie Alberico

Jamie Alberico

Technical SEO Consultant, Not a Robot
Jay Baer

Jay Baer

Founder, Convince & Convert
Purna Virji

Purna Virji

Senior Manager, Global Engagement, Microsoft
Lily Ray

Lily Ray

SEO Director, Path Interactive
Hamlet Batista

Hamlet Batista

CEO, RankSense Inc
Aleyda Solis

Aleyda Solis

International SEO & Founder, Orainti
Alan Bleiweiss

Alan Bleiweiss

Alan Bleiweiss Consulting
Mary Davies

Mary Davies

President, Beanstalk Internet Marketing
Gianluca Fiorelli

Gianluca Fiorelli

SEO & Digital Marketing Consultant, ILoveSEO.net
Jori Ford

Jori Ford

Chief Marketing Officer, FoodBoss
Susan Wenograd

Susan Wenograd

CMO, Aimclear
Michael Johnson

Michael Johnson

Sales Manager, Page One Power
Kevin Rowe

Kevin Rowe

Founder & CEO, PureLinq
Dan Leibson

Dan Leibson

SEO Consultant, Local SEO Guide
Carolyn Lyden

Carolyn Lyden

Lead SEO, Owner at Search Hermit
Maddy Osman

Maddy Osman

SEO Content Strategist, The Blogsmith
Jessie Amitrano

Jessie Amitrano

Master Level Certified Yogi
Dr. Vishakha Shivdasani

Dr. Vishakha Shivdasani

MBBS, Medical Nutritionist, Columnist
Loren Baker

Loren Baker

Founder, Search Engine Journal
Brent Csutoras

Brent Csutoras

Managing Partner & Owner, Search Engine Journal
Danny Goodwin

Danny Goodwin

Executive Editor, Search Engine Journal

AGENDA

Search Engine Journal's eSummit virtual conference is a 10-hour educational experience headlining experts in SEO, paid search, social media, and content marketing. Featuring keynotes, first-run presentations with actionable tactics and strategies, and face-to-face networking. (Times are in EST.)
  • 10:00 am
    Main Stage AgendaConference Introduction Hosts Loren Baker, Brent Csutoras, Jessica Cromwell & Danny Goodwin
  • 10:10 am
    Main Stage AgendaMartin Splitt Javascript 101 for SEO's
    speaker

    The web is an ever-changing platform and so are the websites we create. With new technologies and possibilities come new challenges for both developers and SEOs.

    In this session we will talk about how developers and SEOs can become a team and solve challenges together. We will look into a few scenarios where this collaboration can bring success to a project.

    You will learn the lingo of developers and how to troubleshoot technical issues with JavaScript sites.

    speaker

    The web is an ever-changing platform and so are the websites we create. With new technologies and possibilities come new challenges for both developers and SEOs.

    In this session we will talk about how developers and SEOs can become a team and solve challenges together. We will look into a few scenarios where this collaboration can bring success to a project.

    You will learn the lingo of developers and how to troubleshoot technical issues with JavaScript sites.

  • 10:40 am
    Main Stage AgendaLive Q&A with Martin
  • 11:05 am
    Main Stage AgendaBartosz GóralewiczRendering SEO manifesto - Why we need to go beyond JavaScript SEO
    speaker

    Want to make sure that your content gets properly accessed by search engines and ranks high? Look no further! In this beginner-friendly introduction to batch-optimized rendering, Bartosz will guide you through how Google is rendering websites on a large scale. You’ll gain groundbreaking insights based on Google’s patents and documentation. Join Bartosz to get a new perspective on technical SEO and use it to get more traffic!

    speaker

    Want to make sure that your content gets properly accessed by search engines and ranks high? Look no further! In this beginner-friendly introduction to batch-optimized rendering, Bartosz will guide you through how Google is rendering websites on a large scale. You’ll gain groundbreaking insights based on Google’s patents and documentation. Join Bartosz to get a new perspective on technical SEO and use it to get more traffic!

  • 11:25 am
    Main Stage AgendaGianluca FiorelliSEO for Images; or See What You're Missing in Your Visual Search Strategy
    speaker

    It's clear today that the visual aspect of communication and marketing has become increasingly important. Then why is SEO for images and the general concept of visual search still considered little more than a marketing nice to have?

    Gianluca Fiorelli will concisely demonstrate all the opportunities that you are missing out on, and which can increase your organic traffic of your website and product pages thanks to the correct use of images, their optimization, a precise implementation of structured data and more.

    Discover the power of images, and find out how to get more and better organic traffic thanks to Google Search, Images Search, Google Lens, Photo and Assistant.

    speaker

    It's clear today that the visual aspect of communication and marketing has become increasingly important. Then why is SEO for images and the general concept of visual search still considered little more than a marketing nice to have?

    Gianluca Fiorelli will concisely demonstrate all the opportunities that you are missing out on, and which can increase your organic traffic of your website and product pages thanks to the correct use of images, their optimization, a precise implementation of structured data and more.

    Discover the power of images, and find out how to get more and better organic traffic thanks to Google Search, Images Search, Google Lens, Photo and Assistant.

  • 11:45 am
    Main Stage AgendaLive Q&A with Bartosz & Gianluca
    Partner SessionDr. Vishakha ShivdasaniHow To Give Your Immunity a Makeover
    speaker

    Dr. Vishakha Shivdasani (popularly known as DoctorVee) will be discussing simple tips to strengthen your immunity - your best bet to fight any infection - and how to achieve your health goals in these precarious times. (Disclaimer: Dr. V's session is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your physician or other qualified health provider with any questions you may have regarding a medical condition.)

    speaker

    How To Give Your Immunity a Makeover

    Dr. Vishakha Shivdasani (popularly known as DoctorVee) will be discussing simple tips to strengthen your immunity - your best bet to fight any infection - and how to achieve your health goals in these precarious times. (Disclaimer: Dr. V's session is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your physician or other qualified health provider with any questions you may have regarding a medical condition.)

  • 12:05 pm
    Main Stage AgendaNetworking Break & Sponsor Demos
    Partner SessionMichael JohnsonFantastic Links and Where to Find Them
    speaker

    Michael Johnson takes you on a magical journey through the (admittedly, not-so-magical) process of earning a quality backlink. In his presentation, Michael will demonstrate how to create and leverage linkable assets, identify relevant link opportunities, and communicate with other site owners in a way that compels them to link to your website.

    speaker

    Fantastic Links and Where to Find Them

    Michael Johnson takes you on a magical journey through the (admittedly, not-so-magical) process of earning a quality backlink. In his presentation, Michael will demonstrate how to create and leverage linkable assets, identify relevant link opportunities, and communicate with other site owners in a way that compels them to link to your website.

  • 12:25 pm
    Main Stage AgendaHamlet BatistaDoing More with Less: Automated, High-Quality Content Generation
    speaker

    You're dealing with shrinking budgets, disappearing clients, and taking on the work of furloughed coworkers. How do you continue to deliver amazing results with limited time and resources?

    Writing quality content that educates and persuades is still a surefire way to achieve your traffic and conversion goals. But the process is an arduous, manual job that doesn't scale.

    Fortunately, the latest advances in Natural Language Understand and Generation offer some promising and exciting results.

    Hamlet will walk you through what is possible right now using practical examples (and code!) that technical SEOs can follow and adapt for their business.

    speaker

    You're dealing with shrinking budgets, disappearing clients, and taking on the work of furloughed coworkers. How do you continue to deliver amazing results with limited time and resources?

    Writing quality content that educates and persuades is still a surefire way to achieve your traffic and conversion goals. But the process is an arduous, manual job that doesn't scale.

    Fortunately, the latest advances in Natural Language Understand and Generation offer some promising and exciting results.

    Hamlet will walk you through what is possible right now using practical examples (and code!) that technical SEOs can follow and adapt for their business.

  • 12:45 pm
    Main Stage AgendaAleyda SolisThe International SEO Guide for Ecommerce: Optimizing your online store to rank and sell abroad
    speaker

    Intl SEO expert Aleyda Solia will walk you through critical SEO steps, as well as the do's and dont's, to effectively configure and localize your online store to start ranking and selling in other countries and languages. She'll include actionable tips and tools for the most popular ecommerce platforms.

    speaker

    Intl SEO expert Aleyda Solia will walk you through critical SEO steps, as well as the do's and dont's, to effectively configure and localize your online store to start ranking and selling in other countries and languages. She'll include actionable tips and tools for the most popular ecommerce platforms.

  • 1:05 pm
    Main Stage AgendaLive Q&A with Hamlet & Aleyda
    Partner SessionJessica AmitranoChair/Seated Yoga
    speaker

    Join Master Level Certified Yogi Jessie Amitrano for a simple but efficient seated yoga sequence designed to make you feel energized, refreshed, and calm. Namaste.

    speaker

    Chair/Seated Yoga

    Join Master Level Certified Yogi Jessie Amitrano for a simple but efficient seated yoga sequence designed to make you feel energized, refreshed, and calm. Namaste.

  • 1:25 pm
    Main Stage AgendaNetworking Break & Sponsor Demos

    Networking

    Networking

  • 1:45 pm
    Main Stage AgendaLily Ray How to Improve Your Website’s E-A-T
    speaker

    Learn about Google’s concept of E-A-T: expertise, authoritativeness, and trustworthiness, and the role it plays (and does not play) in Google’s algorithms. See how top-performing websites demonstrate good E-A-T, and gain an understanding of the tactics and strategies that can potentially create trust issues with your website.

    speaker

    Learn about Google’s concept of E-A-T: expertise, authoritativeness, and trustworthiness, and the role it plays (and does not play) in Google’s algorithms. See how top-performing websites demonstrate good E-A-T, and gain an understanding of the tactics and strategies that can potentially create trust issues with your website.

  • 2:05 pm
    Main Stage AgendaJori FordStructured Data Relationships & Relevance: Reading Between the Google Guidelines
    speaker

    Futureproof your SEO with structured data. Content and SEO expert Jori Ford will walk you through the structured data types, how they are relevant to just about every algorithm update from 2019 to today, and the ways they can fundamentally improve your search visibility and click through rates.

    Partner SessionKevin Rowe E-commerce Link Building: A Guide To Unlinked Brand Mentions
    speaker

    In this presentation you will learn how to generate links to brand or category pages with unlinked brand mentions, which can generate a successful placement rate of up to 90% (PureLinq campaign numbers). PureLinq has been leveraging unlinked brand mentions to drive links to brand and category level pages with a 90% success rate with highly contextual links that talk about the product you sell.

    Who is this for:
    1) Direct to consumer CPG brands
    2) E-commerce companies selling third party brands (retail brands like Gucci or Macbook Pros for example)
    3) Brands with a strong brand name presence

    You will learn:
    1) What are the 4 types of unlinked brand mentions
    2) Make sure you’re links are contextual
    3) How to use retail product brand mentions to build links to your brand pages

    speaker

    Futureproof your SEO with structured data. Content and SEO expert Jori Ford will walk you through the structured data types, how they are relevant to just about every algorithm update from 2019 to today, and the ways they can fundamentally improve your search visibility and click through rates.

    speaker

    E-commerce Link Building: A Guide To Unlinked Brand Mentions

    In this presentation you will learn how to generate links to brand or category pages with unlinked brand mentions, which can generate a successful placement rate of up to 90% (PureLinq campaign numbers). PureLinq has been leveraging unlinked brand mentions to drive links to brand and category level pages with a 90% success rate with highly contextual links that talk about the product you sell.

    Who is this for:
    1) Direct to consumer CPG brands
    2) E-commerce companies selling third party brands (retail brands like Gucci or Macbook Pros for example)
    3) Brands with a strong brand name presence

    You will learn:
    1) What are the 4 types of unlinked brand mentions
    2) Make sure you’re links are contextual
    3) How to use retail product brand mentions to build links to your brand pages

  • 2:25 pm
    Main Stage AgendaLive Q&A with Lily & Jori
    Partner SessionCarolyn LydenHow To Negotiate Your Salary
    speaker

    Attendees will leave with an action plan to prep for "the talk," resources to research salaries, scripts to follow for common issues, and more confidence in themselves to ask for what they deserve at work - whether that’s a current job or a new one.

    speaker

    How To Negotiate Your Salary

    Attendees will leave with an action plan to prep for "the talk," resources to research salaries, scripts to follow for common issues, and more confidence in themselves to ask for what they deserve at work - whether that’s a current job or a new one.

  • 2:45 pm
    Main Stage AgendaNetworking Break & Sponsor Demos
  • 3:05 pm
    Main Stage AgendaLive Panel with Alan Bleiweiss & Jamie AIbericoTechnical SEO Asshattery

    1) Slang used to represent a fail in the complex relationship between marketing, frontend development, and search engines.

    2) A live panel featuring forensic SEO Alan Bleiweiss and bot whisperer Jamie Alberico in which the pair share technical SEO follies, foibles, and fork ups so you can learn from their mistakes. Audience Q&A will be moderated by Danny Goodwin, Executive Editor of SEJ.

    Partner SessionMaddy OsmanHow To Make Chicago-Style Deep Dish Pizza
    speaker

    Maddy learned how to make deep dish pizza at the original Uno’s location in Chicago. She will walk you through the Uno’s recipe step by step. You’ll be surprised by how simple the process is and how few ingredients you need to create a delicious pie. Yum!

    1) Slang used to represent a fail in the complex relationship between marketing, frontend development, and search engines.

    2) A live panel featuring forensic SEO Alan Bleiweiss and bot whisperer Jamie Alberico in which the pair share technical SEO follies, foibles, and fork ups so you can learn from their mistakes. Audience Q&A will be moderated by Danny Goodwin, Executive Editor of SEJ.

    speaker

    How To Make Chicago-Style Deep Dish Pizza

    Maddy learned how to make deep dish pizza at the original Uno’s location in Chicago. She will walk you through the Uno’s recipe step by step. You’ll be surprised by how simple the process is and how few ingredients you need to create a delicious pie. Yum!

  • 3:35 pm
    Main Stage AgendaAnn HandleyStorytelling in a Covid-19 World: How Your Brand Story Can Set You Apart
    speaker

    These are weird times to be in Marketing, aren't they? It's business as usual at exactly ZERO companies. That's true no matter what you do or what you sell -- B2B, B2C, SMB... all of us. Everything is suddenly, confusingly different. So, what's the path forward? What do the current times mean for you, your business, and your customers?

    Watch Ann Handley for her webinar, Storytelling in a Covid-19 World: How Your Brand Story Can Set You Apart, where she shares why having a clear and unflinching focus on your story will set you apart.

    You'll learn:

    1) How the notion of brand storytelling has shifted.

    2) 7 non-negotiable things your storytelling MUST do.

    3) The best tactics for connecting with customers right now.

    speaker

    These are weird times to be in Marketing, aren't they? It's business as usual at exactly ZERO companies. That's true no matter what you do or what you sell -- B2B, B2C, SMB... all of us. Everything is suddenly, confusingly different. So, what's the path forward? What do the current times mean for you, your business, and your customers?

    Watch Ann Handley for her webinar, Storytelling in a Covid-19 World: How Your Brand Story Can Set You Apart, where she shares why having a clear and unflinching focus on your story will set you apart.

    You'll learn:

    1) How the notion of brand storytelling has shifted.

    2) 7 non-negotiable things your storytelling MUST do.

    3) The best tactics for connecting with customers right now.

  • 4:05 pm
    Main Stage AgendaLive Q&A with Ann
  • 4:30 pm
    Main Stage AgendaNetworking Break & Sponsor Demos
    Partner SessionSpeakers and SponsorsDigital Grab Bag

    Attend this live session to access special offers from speakers and sponsors!

    Digital Grab Bag

    Attend this live session to access special offers from speakers and sponsors!

  • 4:45 pm
    Main Stage AgendaJay BaerWhy You Need to Think Like a TV Network and Stop Random Acts of Social Media
    speaker

    Due to the pandemic, social media usage has skyrocketed. But simultaneously, click-through and engagement rates have fallen. Why? And what can you do to make sure your social media program is actually connecting with customers and prospects? Jay Baer is a member of the Speakers Hall of Fame, the author of 6 best-selling business books, and the founder of the enterprise social media and content marketing consultancy Convince & Convert. In this fast-paced session, Jay will unveil the TV Network framework he and his consulting team use to help the world's biggest brands get and stay on track with their social media, including the 3 types of "shows" you need to be producing in social in these COVID-19 times.

    speaker

    Due to the pandemic, social media usage has skyrocketed. But simultaneously, click-through and engagement rates have fallen. Why? And what can you do to make sure your social media program is actually connecting with customers and prospects? Jay Baer is a member of the Speakers Hall of Fame, the author of 6 best-selling business books, and the founder of the enterprise social media and content marketing consultancy Convince & Convert. In this fast-paced session, Jay will unveil the TV Network framework he and his consulting team use to help the world's biggest brands get and stay on track with their social media, including the 3 types of "shows" you need to be producing in social in these COVID-19 times.

  • 5:05 pm
    Main Stage AgendaMary DaviesUsing Your Company's Social Media to Survive (and even thrive!) in Tough Times
    speaker

    Covid-19 poses so many challenges to businesses struggling to stay afloat in these uncertain times. In this session with SEJ's Social Media Manager Mary Davies, you will learn how to not just survive but rather thrive in tough times through building strong connections and long lasting relationships with your user base and customers. Using social media will be the focus of this session but many tips provided can easily be transferred and implemented on your website, email outreach campaigns and even brick and mortar storefronts.

    speaker

    Covid-19 poses so many challenges to businesses struggling to stay afloat in these uncertain times. In this session with SEJ's Social Media Manager Mary Davies, you will learn how to not just survive but rather thrive in tough times through building strong connections and long lasting relationships with your user base and customers. Using social media will be the focus of this session but many tips provided can easily be transferred and implemented on your website, email outreach campaigns and even brick and mortar storefronts.

  • 5:25 pm
    Main Stage AgendaLive Q&A with Jay & Mary
    Partner SessionDan LeibsonHow To Container Garden
    speaker

    Dan is a very passionate gardener, particularly when it comes to growing food. In his activity session, he will walk you through everything you need to know about growing your own container garden at home!

    speaker

    How To Container Garden

    Dan is a very passionate gardener, particularly when it comes to growing food. In his activity session, he will walk you through everything you need to know about growing your own container garden at home!

  • 5:45 pm
    Main Stage AgendaNetworking Break & Sponsor Demos
  • 6:05 pm
    Main Stage AgendaPurna Virji Advertising for Cavemen: Exploring the Psychology of Ad Copy
    speaker

    What did cavemen care about? Fire, clubs, dinosaurs...? It's been a bit since prehistoric times, but what hasn’t changed are primal drivers that inspire us to take action. As PPCs we’re always trying to answer the question “What appeals to our customers?” It turns out the answer is right here in our behavioral history. In this actionable, example-filled session, Microsoft’s Purna Virji will share human psychology principles (that are over a century old!) and demonstrate how they can be remixed for proven success with today's customers.

    speaker

    What did cavemen care about? Fire, clubs, dinosaurs...? It's been a bit since prehistoric times, but what hasn’t changed are primal drivers that inspire us to take action. As PPCs we’re always trying to answer the question “What appeals to our customers?” It turns out the answer is right here in our behavioral history. In this actionable, example-filled session, Microsoft’s Purna Virji will share human psychology principles (that are over a century old!) and demonstrate how they can be remixed for proven success with today's customers.

  • 6:25 pm
    Main Stage AgendaSusan WenogradA Happy Marriage of Paid Social and Paid Search
    speaker

    As brands embrace the reality that paid search is a last-click platform... how will they achieve a true understanding of the customer's journey?

    Marketing channels like paid social are actually the quarterback that snaps the ball to the PPC player for the touchdown. Differentiated targeting, audiences, and content can be gamechangers for what goes through your sales funnel, as well as improving your own understanding of what your users search for and need.

    In this session, Susan will show you:

    1) How to move beyond simply pushing for conversion, and leverage what you know about your paid social users to further improve your paid search results.

    2) How to accurately define and track your paid social audiences.

    3) How to set yourself up for success in RLSA to learn even more about your users in order to bid more effectively.

    speaker

    As brands embrace the reality that paid search is a last-click platform... how will they achieve a true understanding of the customer's journey?

    Marketing channels like paid social are actually the quarterback that snaps the ball to the PPC player for the touchdown. Differentiated targeting, audiences, and content can be gamechangers for what goes through your sales funnel, as well as improving your own understanding of what your users search for and need.

    In this session, Susan will show you:

    1) How to move beyond simply pushing for conversion, and leverage what you know about your paid social users to further improve your paid search results.

    2) How to accurately define and track your paid social audiences.

    3) How to set yourself up for success in RLSA to learn even more about your users in order to bid more effectively.

  • 6:45 pm
    Main Stage AgendaLive Q&A with Purna & Susan
    Partner SessionJessica AmitranoGuided Group Meditation
    speaker

    Master yogi and meditation practitioner, Jessie Amitrano, will take us on a relaxing, guided journey together as we close out our day.

    speaker

    Guided Group Meditation

    Master yogi and meditation practitioner, Jessie Amitrano, will take us on a relaxing, guided journey together as we close out our day.

  • 7:10 pm
    Main Stage AgendaBill HuntPivoting for Opportunities in the New Normal
    speaker

    SEJ conference fave Bill Hunt will tap into his 25 years of digital marketing experience (and many, many pivots) to offer actionable tactics on how businesses and agencies can not only survive the new normal, but thrive. He'll illustrate how you can start thinking outside of the SEO box, and utilize your existing technical skills to pitch and implement ideas that deliver results your customer, client, or boss need right now.

    speaker

    SEJ conference fave Bill Hunt will tap into his 25 years of digital marketing experience (and many, many pivots) to offer actionable tactics on how businesses and agencies can not only survive the new normal, but thrive. He'll illustrate how you can start thinking outside of the SEO box, and utilize your existing technical skills to pitch and implement ideas that deliver results your customer, client, or boss need right now.

  • 7:40 pm
    Main Stage AgendaLive Q&A with Bill
  • 8:00 pm
    Main Stage AgendaLILY RAYDJ Fundraiser for Racial Justice
Brands

Brands Attending SEJ eSummit

SEJ eSummit: Virtual Conference

FAQ

  • icon

    Who should attend SEJ eSummit?

    Read More
    • SEO professionals
    • Paid search professionals
    • CMOs
    • Digital strategists
    • Content strategists
    • Social media professionals
    • Agency folks with enterprise clients
    • Anyone involved in, or planning major digital initiatives
  • icon

    How much does it cost to attend SEJ eSummit?

    Read More

    The first 10,000 people to register will get free access to the entire virtual conference and post event resources. After that, tickets may be purchased for $25 per person before June 2nd, then $100 per person the day of the event. $10 of every SEJ eSummit ticket sold will go directly to GlobalGiving. Please note, tickets purchased 7 days or less prior to the event are nonrefundable.

  • icon

    How do I participate in the GlobalGiving fundraiser?

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    Search Engine Journal is proud to partner with GlobalGiving.org, a highly rated nonprofit organization that connects other nonprofits with donors and companies all over the world. We’ll be fundraising throughout the event. Attendees are welcome to give what they can without obligation. Donations will go directly to GlobalGiving’s worldwide Coronavirus Relief Fund and SEJ will contribute a matching gift for up to $2,000! Make your donation here: https://www.facebook.com/donate/273845930470355/

  • icon

    Where does the charitable donation from my ticket purchase go?

    Read More

    Search Engine Journal is proud to partner with GlobalGiving, a highly rated nonprofit organization that connects other nonprofits with donors and companies all over the world. $10 of every ticket sold will go directly to GlobalGiving’s worldwide Coronavirus Relief Fund. In addition, SEJ will match every $10 up to $2,000!

  • icon

    What does my ticket include?

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    Tickets include access to all speaker sessions, keynotes, workshops, live activity sessions (wellness, how-to, and music tracks), expo booths where you can access special offers from sponsors, and one-on-one video networking. Registrants and attendees will also have access to recorded presentations, slide decks, and other post event resources.

  • icon

    Where will SEJ eSummit be hosted?

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    SEJ eSummit will be held entirely online via Hopin, a live virtual events platform that allows professional communities to learn, interact, and connect with peers from anywhere in the world.

    SEJ eSummit has been meticulously planned to simulate a true conference experience for attendees which could not have been possible without a tool like Hopin. We’re excited to bring you a conference experience that includes all the typical ingredients you’ve come to expect from an in-person event including actionable education, industry connections, and information on tools and services.

  • icon

    How can I get the most out of my Hopin experience?

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    Hopin is intuitive and simple to use. To better understand how you can make the most of it as an attendee, we encourage you to visit the Hopin support center.

  • icon

    How do I know I registered correctly?

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    After processing your registration for SEJ eSummit, you will receive a few emails…

    • An email from Eventbrite with your ticket information. No action needed.
    • An email from our host platform, Hopin. In order to access the event, you must click the ACCEPT REGISTRATION button in this email. Please note that after this you will be prompted to agree to GDPR compliance. (Click here for a visual.)
    • After you accept registration, you will receive a second email from Hopin confirming that “You’re in!”. Be sure to click the ADD CALENDAR button in this email.
  • icon

    How do I create my attendee profile?

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    Think of your profile as your conference name badge. Once you’re registered with Hopin, you can login there and create your profile. Spruce it up by adding your headshot, location, what you do, your website, LinkedIn profile, Twitter handle, and a brief bio. Having a complete profile will serve you when networking with other attendees and connecting with speakers and moderators in chat.

  • icon

    What will the day be like?

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    The day will run from 10:00 am to 8:00 pm ET (that’s 7:00 am to 5:00 pm PT and 2:00 pm to 12:00 pm GMT) with five 20-minute breaks for networking and booth exploration. The meat and potatoes of SEJ eSummit will take place in the main stage arena featuring 3 keynotes, 10 speaker sessions, and 6 live Q&A panels. In addition, live “activity sessions” will be hosted simultaneously throughout the day to include workshops and activities like live yoga, meditation, how to make a container garden or deep dish pizza, and a DJ set.

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    What will the content be like?

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    Content is tailored for advanced digital marketers in the trenches of SEO, paid search, social media, and content marketing.

    Topics covered will include: search engine optimization, technical/advanced SEO, international SEO for ecommerce, javascript, Google happenings, marketing psychology, E-A-T rich snippets, content marketing strategy, brand storytelling, social media in the time of COVID-19, paid search, paid social, and how to survive the new normal as a digital marketer.

  • icon

    Is SEJ eSummit a live event?

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    Aside from recording main stage speaker presentations and keynotes in order to avoid any technical issues and to ensure a polished delivery for attendees, SEJ eSummit will be a live event. Speakers will be taking questions from the audience in real time and will stick around throughout the day for networking and chat engagements. Expo booth sessions, workshops, and activity sessions on the wellness, music, and how-to tracks will be 100% live.

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    Will sessions be available to watch later?

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    Main stage speaker sessions and keynotes will be available to watch one week after the live event and will be accessible only to people who registered. Live Q&As, workshops, sponsor demos, and other live activity sessions, such as the yoga, meditation, and how-tos, will not be available to watch later so we encourage you to attend the live event if you can!

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    What will the networking component be like?

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    Networking will be one-on-one video chat. Upon entering the networking space, you will be greeted with a button that reads “Are You Ready?”. Once you click that button, the Hopin platform will match you with another eSummit attendee. You two will have five minutes to get to know each other and exchange contact information before moving on to your next connection. You may leave the networking session at any time by clicking on the “Leave” button in the top right corner of the screen. If you have any issues during your networking session, then you can flag your experience within the Hopin platform and a team member will be there to assist you immediately.

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    Can I attend SEJ eSummit via my smartphone or tablet?

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    Yes, you may attend SEJ eSummit via your smartphone or tablet, but with limited functionality. For the full experience we encourage you to join via desktop.

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    How can I keep track of the speakers, Q&As, workshops, and live activity sessions I want to see?

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    We suggest that you plan out your day beforehand. You can do this easily via the SEJ eSummit event page on Hopin. In order to access that part of the event, you’ll need to accept your Hopin registration that was emailed to you when you signed up for the event. Simply scroll through the schedule and click the calendar icon next to the events you don’t want to miss.

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    How do I access special offers exclusive to attendees?

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    All participating sponsors will have a booth in the expo hall. You may access any special offers in the booths at any time throughout the day, or during the digital grab bag session.

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    What is the Code of Conduct for the event?

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    We look forward to making SEJ eSummit attendees a safe place to learn and network with industry peers. To make clear what is expected of all attendees, please review our Code of Conduct. Thank you for helping to make this a welcoming, friendly space!

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    How do I report an incident that occurred during the event?

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    If you have been involved in or have witnessed an incident that violates our Code of Conduct, immediately flag the problem attendee by clicking “Report User” via their Hopin profile, then use our confidential reporting form to let event organizers know immediately. Share as much information as you can to help us make a thorough investigation of the incident.

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    How do I become an SEJ eSummit sponsor?

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    To learn more about how your company can be a featured sponsor, email our Director of Sales, Jessica Cromwell at [email protected].

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    Who can I contact with questions not addressed here?

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    If you have additional questions about SEJ eSummit that were not answered in this FAQ, please send an email to our Event Coordinator, Delisa Johnson at [email protected].