Google’s “Don’t be Evil” is not entirely gone. It’s removed from prefacing Google’s Code of Conduct. Respect is now more prominent.
A look back at Google’s Hilltop Algorithm. How it changed SEO in the early days and continues to influence SEO practices today.
Google has published a new algorithm. It can paraphrase your content to create brand new content.
Google’s John Mueller offers useful advice on how to rank for featured snippets.
What Google’s Florida Update may have have been and how it affects SEO today.
Compressibility is the use of Compression to identify thin content. Whether search engines still use it is debatable but it’s still a useful tool.
How to diagnose and fix a traffic drop when rankings are unchanged.
Google recommends AdSense publishers take action to conform to GDPR requirements. Offers the following advice.